JD.com, Alibaba Group Note Record Sales During Mid-Year Shopping Festival

e-Commerce platform JD.com (JD) registered CNY201.5 billion ($31.53 billion) worth of orders during the annual online 6.18 Mid-Year Shopping Festival, marking a year-over-year rise of 26.6%, Caixin Global reported.

Separately, JD’s peer, Alibaba Group (BABA), said in a Wednesday release that it generated gross merchandise volume or total sales of over RMB13 billion ($1.88 billion) from its Taobao live streaming division.

Overall, marketing campaigns and tools by Alibaba’s core platforms enabled over 110 brands to each to generate upwards of RMB100 million in gross merchandise volume during the 18-day Chinese festival.

Taobao’s Daily Deals, which allows consumers to place customized orders to manufacturers, yielded over 420 million orders.

Through Alibaba’s flash sales channel Juhuasuan, more than 180 products crossed RMB10 million in sales, and 4,700 products locked in sales of over RMB1 million, according to the release.

Alibaba noted that sales to consumers in third- and fourth-tier cities on cross-border trade platform Tmall Global grew by 153% on an annual basis, with the top five countries being Japan, the U.S., South Korea, Australia and Germany.