Apple Finds Untapped Opportunity Amidst AI Boom

Apple Sparks Interest in Virtual Reality Amid AI Revolution

As all eyes and attention remain fixated on artificial intelligence technology, Apple has shown there is still an untapped opportunity around virtual reality technology. The company launching its Vision Pro augmented reality headset is seen as a watershed moment that ultimately validates a segment left in the shadows amid increased focus on AI.

Apple Vision Pro Headset

In recent years Virtual Reality has struggled to be taken seriously, with most people looking at it as a way of playing casual games. In comes Apple has shown that technology has what it takes to be embedded in people’s everyday lives, as is the case with artificial intelligence.

With the Vision Pro Headset launch, Apple has essentially affirmed its commitment to augmented and virtual reality. It also confirms that the company is not planning to abandon VR and focus on AI, as has been the case with other major tech giants.

According to Taiwanese tech giant HTC CEO Cher Wang, Apple’s new headset is a validation of the industry. Likewise, He expects the move to have a significant impact that should drive a new level of innovation and use cases. He expects the move to bring even more validation and confidence in VR in the global market.

With Vision Pro, Apple is poised to allow users to see and use apps in ways not experienced before. For instance, people can use the apps by simply moving their eyes and hands. They will also be able to navigate through apps and search with their voices, a new feature that’s becoming increasingly popular with artificial intelligence.

In addition, Vision Pro users will be able to watch movies in 3D with spatial audio and view their own pictures and video. The VR headset can also be used for video conferencing through apps such as Microsoft Office Tools and Adobe Lightroom.

Virtual Reality Declining Fortunes

With the launch of the new headset, Apple faces an uphill test to succeed where many companies have struggled.   For starters, the restrictive nature of the Apple iOS ecosystem could prove to be a big problem.

Apple has stringent restrictions on how its devices operate and the kind of services they can access, something that most people fear could be problematic with the VR headset.

The fact that Apple has historically closed its ecosystem for iOS products and content distribution could be limiting for developers looking to explore the VR headset. Therefore, if developers are restricted on what they can do to optimize their reach, they may end up shrugging the Vision Pro headset, which could affect its sales.

Meta, formerly Facebook, has struggled over the years to enhance the commercial appeal of its VR headset. In addition, the company has been losing billions of dollars on its investments in VR. Sales for Virtual Reality headsets have dropped significantly as consumers direct their income to other pressing matters amid rising living costs. Last year’s sales were down by 2% from a year earlier to $1.1 billion.

While Virtual Reality has been through a period of intense scrutiny and opposition amid a focus on AI, Apple has what it takes to change its fortunes. Its brand appeal could be what is needed to spark interest once more.

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